Our story
What began as a garage hobby has grown into First11, a fully established company built from the ground up.
Introduction
First11 was established by two passionate football shirt collectors, Mardi & Stefan, in September 2023. The company, that started out small from their parents' homes, now has an office in the city center of Almelo, The Netherlands.
The company aims to grow a tight community, in which everyone is welcome. Whether you are 16 years old, 55 years old, Man United fan, a Real Madrid fan, a dedicated collector, or just a simple football fan, we are all connected by one simple thing: the beautiful game.
Store owners Stefan (left) & Mardi (right)
Our values
Transparency
is one of the most important aspects of our product listings. Our goal is to provide as much detail as possible so you know exactly what you’re getting.
Customer service
is what we strive to be known for. As collectors ourselves, we truly value the customer experience and work hard to deliver the best possible service.
Quality
is essential when it comes to vintage products. We focus on finding the most sought-after shirts and work hard to ensure every item that reaches our website is in the best possible condition.
AuthenTicIty
Authenticity is at the heart of football shirt culture. We aim to be a trusted name in the space, offering signature drops of 150+ authentic shirts that reflect the true spirit of the game.
Our journey so far
First11 has been established.
October 2023
The company achieves its first ever sale.
October 2023
The first ever signature drop goes live
March 2024
First11 gets its first office
September 2024
???
2026
First11 is now a team
of 8
October 2025
First11 has a record month - 400+ shirts sold
August 2025
First11 hires its first employees
May 2025
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Our journey so far
First11 has been established
Oct 2023
The company achieves its first ever sale
Oct 2023
First11 gets its first office
Oct 2024
First signature drop goes live
Mar 2024
First11 hires its first employee
May 2025
First11 has a record month - 400+ shirts sold
Aug 2025
???
2026
First11 is now a team of 8
Oct. 2025
More than just football shirts
We’re not just a football shirt company, we’re a community. A growing family of football fans, collectors, and enthusiasts. Or as we like to call them: The Historymakers.
Whether you’re here for a player, a club, a memory, or simply because you love football shirts, you’re welcome here. No barriers. No gatekeeping. Just passion. Joining our community is entirely up to you, but before you decide, let us share what we’re building for 2026:
Even bigger drops, with many classics and shirts with rare namesets.
First11 merchandise, such as t-shirts, sweaters and beanies.
First11 pop ups, in which our community can gather to search shirts and talk football.
Verified
Highly recommended for c...
Good service, even if you decide to return the shirt.
Niels,
17 Nov 25
Verified
Super fast and exactly wh...
Super fast and you get exactly what you ordered!
John Struijk,
12 Nov 25
Verified
Arrived safely
It arrived safely
Gerry van Emmen,
3 Nov 25
Fast shipping and a beaut...
Fast shipping and a beautiful shirt. The product is exactly as described on their website. So..
Midas Booy,
24 Sep 25
Verified
No problems and reliable
Flawless and hassle-free. Shipped quickly and quality as described.
JTH,
16 Aug 25
