First11 — Who We Are
Our story
What started off as a hobby has grown into First11, a company built by collectors, for collectors.
Introduction
Built by collectors,
for collectors.
First11 was established by two passionate football shirt collectors, Mardi & Stefan, in September 2023. The company, that started out small from their parents' homes, now has an office in the city center of Almelo, The Netherlands, where a team of 9 passionate football fans work hard every day to provide you with the best possible shirts.
The company aims to grow a tight community, in which everyone is welcome. Whether you are 16 years old, 55 years old, a Man United fan, a Real Madrid fan, a dedicated collector, or just a simple football fan — we are all connected by one simple thing: the beautiful game.
Team First11, as of April 2026.
What drives us
Our values
Transparency
One of the most important aspects of our product listings. Our goal is to provide as much detail as possible so you know exactly what you're getting.
Customer service
What we strive to be known for. As collectors ourselves, we truly value the customer experience and work hard to deliver the best possible service.
Quality
Essential when it comes to vintage products. We focus on finding the most sought-after shirts and ensure every item that reaches our website is in the best possible condition.
Authenticity
At the heart of football shirt culture. We aim to be a trusted name in the space, offering signature drops of 150+ authentic shirts that reflect the true spirit of the game.
How we got here
Our journey so far
October 2023
First11 has been established
October 2023
The company achieves its first ever sale
March 2024
The first ever signature drop goes live
September 2024
First11 gets its first office
May 2025
First11 hires its first employees
August 2025
Record month — 400+ shirts sold
October 2025
First11 is now a team of 8
2026
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Get access to exclusive rewards with every order.
Our community
More than just
football shirts
We're not just a football shirt company, we're a community. A growing family of football fans, collectors, and enthusiasts. Or as we like to call them: The First11 Family.
Whether you're here for a player, a club, a memory, or simply because you love football shirts, you're welcome here. No barriers. No gatekeeping. Just passion.
Joining our community is entirely up to you, but before you decide, let us share what we're building for 2026:
- Even bigger drops, with many classics and shirts with rare namesets.
- First11 merchandise, such as t-shirts, sweaters and beanies.
- First11 pop ups, in which our community can gather to search shirts and talk football.
What our customers say
Verified reviews
Highly recommended
Good service, even if you decide to return the shirt.
Super fast and exactly what I ordered
Super fast and you get exactly what you ordered!
Fast shipping and a beautiful shirt
Fast shipping and a beautiful shirt. The product is exactly as described on their website.
No problems and reliable
Flawless and hassle-free. Shipped quickly and quality as described.
Ready to explore?
Shop the collection
Hundreds of authentic vintage shirts, carefully sourced and described.